HubSpot CRM Integration

Automatically create or update HubSpot contacts every time someone fills out your form — no manual data entry needed.

Field Mapping

first_name

firstname(string)

last_name

lastname(string)

email

email(string)

company

company(string)

message

message(string)

Prerequisites

A HubSpot account (Free, Starter, Professional, or Enterprise)
A Private App with the crm.objects.contacts.write scope enabled

Setup

Create a Private App in HubSpot

Go to app.hubspot.com, navigate to Settings > Integrations > Private Apps, and click Create a private app. Under Scopes, enable crm.objects.contacts.write.

Copy your access token

After creating the app, HubSpot will generate an access token. Copy it — you'll paste this into Flowqen in the next step. The token looks like:

HubSpot Access Token

pat-na1-xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx

Configure in Flowqen

Go to your form's Settings tab, then Integrations. Scroll down to the HubSpot section and:

Toggle "Enable HubSpot sync" on
Paste your Access Token and map form fields to HubSpot properties
Click Save Settings, then "Send Test" to verify

HubSpot integration settings panel in Flowqen

Payload

POSThttps://api.hubapi.com/crm/v3/objects/contacts

HubSpot Contacts API

{
  "properties": {
    "firstname": "Jane",
    "lastname": "Smith",
    "email": "jane@example.com",
    "company": "Acme Inc",
    "message": "I'd like to learn more about your services.",
    "hs_lead_status": "NEW"
  }
}

Good to know

HubSpot sync is fire-and-forget — it never delays or blocks the form submission.
If a contact with the same email already exists, their properties are updated instead of duplicated.
Your access token is stored securely and never exposed to form submitters.
You can map any form field to any HubSpot contact property.
Works with HubSpot Free, Starter, Professional, and Enterprise plans.